Marketing Solutions

Market Development Process
A process for developing sales - new business and new markets.

This process is effective for developing all types of business, and delivers business growth via:
• new products or services to existing customers,
• existing products or services to new customers, or
• new products or services to new customers.
 

Market development process:
• Establish market development aims and targets.
• Identify target market(s), sectors and niches.
• Assess your existing sales organisation and develop it as necessary.
• Source/utilise a suitable prospect database - ensure data is clean and up to date, and strategic decision-makers are identified.
• Develop and agree your strategic proposition(s) - with reference to USP's, UPB's, competitors, positioning, product mix, margins, etc.
• Design your communication(s) and method(s) to generate enquiries.
• Design your response and sales processes and establish or provide required capabilities.
• Design and provide your required monitoring, measurement and reporting systems.
• Implement your sales development activity and reinforce it through coaching, training, meetings, executive endorsement, etc.
• Follow-up the activity: coach as required, review, monitor, seek customer and prospect feedback (successful and unsuccessful) and report on performance.
• Make changes and improvements and continue your activity at the appropriate stage.


Marketing Tools & Tactics

Online
• Web Promotion
• Public Relations
• E-Newsletters and Email Campaigns
• Social Media Marketing
• Content Marketing
• Forum Marketing

Offline
• Marketing Communications Analysis and Consulting
• Brand and Corporate Identity Design
• Cross-media Advertising Consulting
• Media Planning & Buying
• Direct Mail campaign